Phase One announces the XF IQ4 Camera System

On 28 August, 2018, Phase One announced three Full Frame Medium Format camera systems that are built upon the revolutionary and expandable Infinity Platform; XF IQ4 150MP, XF IQ4 150MP Achromatic, and XF IQ4 100MP Trichromatic.

We shall review the key features and benefits you can expect that will push your photographic endeavors forward.


The Sony-engineered Backside Illuminated (BSI) 151 megapixel CMOS sensor in the XF IQ4 150MP and XF IQ4 150MP Achromatic digital backs promises “uninterrupted capture of light within each pixel, directly translating a more accurate render with improved color, detail and noise handling within the RAW file.”.

BSI illustration

By eliminating the circuit architecture as a barrier, we can also expect faster frame rates and exposure readings, hence shaving valuable seconds of image acquisition.

The additional 22% increase in resolution from the IQ3 101MP will appeal to professionals who demand high fidelity in image quality and detail, large scale printing possibilities, and cropping flexibilities.


It is worth noting that Phase One is dedicating the IQ4 platform to the full frame medium format (645 image frame) and will henceforth discontinue cropped sensors from future product development.



The IQ4 platform now offers no less than 3 future-proof tethering options;

ETHERNET with Power-over-Ethernet (PoE) capabilities:  Enables you to incorporate long, inexpensive cables into your workflow ensuring uninterrupted power supply and plenty of working space. Through the expandable Infinity Platform, we expect this will eventually innovate network solutions for users to capture over multiple devices across locations.

USB-C: The main benefits here are that you can now shoot directly into
an external storage drive, or attach an external power bank to extend the duration of your shoot on location.

Wireless: Pretty much self-explanatory and it’s a big one. Shoot without cables and transmit your 151MP RAW files directly to Capture One.

The best part? All 3 options may be combined to your customized workflow.
We will return with tests and findings when we get our hands on a unit.


IQ4_dual storage

Single CF card slots are so last week, and IQ4 digital backs will provide 2 slots that may be used individually or in tandem.

XQD: At 400MB/s read speed and 350MB/s write speed, this is the logical way to capture your 151MP 16-bit RAW images incredibly quickly and reliably.
This slot is future-proofed to adapt the CFexpress storage format in the future, thus ensuring its growth and industry-relevance for years to come.

SD: Not remarkable on its own, but it may be incorporated into your workflow as a mirrored backup to the primary storage, flow-over from the primary storage, or to store JPG files alongside the RAW images.


IQ4+Capture One

As if the massive computational power in the IQ platform’s processor isn’t enough,
Phase One has incredibly caged the beastly core of Capture One into IQ4 digital backs.

As at the time of announcement, this integration will deliver;

  • IIQ RAW “Style” integration
  • JPG processing in-camera
  • Improved preview quality
  • Improved Live View, faster frame rates and new tools

Your untethered workflow will now be greatly enhanced with the ability to edit
RAW files on the fly directly from the IQ4 digital back…and that is just the beginning!
More enhancements will be added via firmware updates to expand customization capabilities and performance.



A feature that isn’t mentioned much in Phase One’s announcement materials is the addition of pinch-to-zoom in preview. This is a small but tremendously appreciated update since it is already second nature to practically everyone with a smartphone. Furthermore, the IQ4 is ready for multi-finger gestures, so we are looking forward to how this may be incorporated.


All 3 systems will be available from October 2018. Each IQ4 system will include a camera body + prism, a Blue Ring prime lens of your choice, 5-year warranty and 5-year uptime warranty. Stay tuned for availability and pricing in Singapore.

Posted in Phase One

Sails Chong | The Best Collection

Sails Chong | The Best Collection is now available from Broncolor Singapore.


Sails Chong – China’s most famous wedding photographer and global ambassador for Broncolor and Hasselblad has published a book showcasing his beautiful photographic works created in the last decade.

Featuring the best of Sails Chong’s collection, the high-quality hardcover photobook is an absolute visual treat with more than 100 stunning images and amazing compositions unfolding one after another before one’s eyes.

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Title: 『 Sails Chong | The Best Collection 』
Author: Sails Chong
Publisher: Bungeisha, Co.,Ltd. Japan
Size: 260mm × 365mm
Pages: 142
Weight: 1.9kg
Printed in Japan.
Price: SGD170

Watch Sails Chong’s Best Collection 2016-2017

Sails Chong is one of the guest speakers at #shootSIN 2018 happening on Sunday, 24 June 2018. Please pre-order the book if you would like it to be signed by Sails Chong when he visits Singapore during shootSIN 2018.

Contact us at for more information or fill in the form below to pre-order the book. Self-Collection at shootSIN 2018 venue or by appointment at Broncolor Singapore Office.

Posted in Uncategorized

shootSIN 2018 – 2 days of photography seminars and live demos

Come join us at shootSIN 2018!

shootSIN 2018 is an informative forum where budding photographers, advanced amateurs and professionals can network, share ideas, educate themselves on photographic tools, and foster a community with their fellow photographers.

There will be photography seminars and live demos led by the industry’s top professional photographers. Get inspired and learn photography techniques from some of the world’s best photographers – Urs Recher from Switzerland, Kevin Then from Malaysia, Martha Suherman from Indonesia, Peter Marshall from England and Sails Chong from China. More about  shootSIN Storytellers

Gain valuable insights from our own industry veterans, including members of Professional Photographers Association (Singapore) such as Sebastian Tan, Teo Chai Guan and Geoff Ang who will share their experiences and talk about skills and personal attributes required to succeed in the photographic market.  In addition, PPAS will also be conducting portfolio reviews for interested shootSIN 2018 participants. 

shootSIN 2018 is a great platform for photographers to connect, engage, share and communicate with each other. From engaging seminars, fun live demos to practical hands-on session with medium format cameras, digital imaging software and lighting systems, you will surely find a visit to shootSIN well worth your time and effort.

Demo by David Sheldrick at shootSIN 2017

When and where will shootSIN 2018 be held ?

Date:  Sat, 23rd – Sun, 24th June 2018
Venue: The Weave by studio three sixteen
Address: 219 Henderson Road #06-04, S159556
*Parking is available at basement and nearby buildings. 5 mins walk from Bukit Merah Central.

Ticket Price
Register by 08/6/18
SGD 85 incl.GST – Early Bird Ticket: shootSIN 2-Day (23rd & 24th June)
SGD 55 Incl.GST – Early Bird Ticket: shootSIN 1 Day (Sat, 23rd June or Sun, 24th June)

Register after 08/6/18
SGD 100 incl.GST – Standard Ticket: shootSIN 2-Day (23rd & 24th June)
SGD 65 incl.GST – Standard Ticket: shootSIN 1 Day (Sat, 23rd June or Sun, 24th June)

Book shootSIN Ticket here:
*Price includes lunch and coffee break
*All enquiries:

shootSIN Special
Professional Photographers Association (Singapore) (PPAS) will be conducting portfolio reviews at shootSIN 2018. Now’s your time to have a 15-minute sit down with award-winning commercial pros and for an honest appraisal of how far you’ve come and ways to improve further. Portfolio reviews are usually paid but it’s free for shootSIN attendees!

Book your portfolio review time slots at – only available 3-6pm daily.

#shootSIN2018 is brought to you by Broncolor Singapore


Photography Workshop: 25th – 26th June 2018

Shaping Light with URS RECHER


Dates: Mon, 25th June & Tues, 26th June, 2018
Time: 9:30am – 5:00pm
Venue to be advised

Join broncolor photographer Urs Recher for a 2-Day master class on studio lighting and light shapers. As head photographer and consultant of Broncolor Switzerland, Urs plays a pivotal role in the products, content, and imagery of the company and is famous for his educational videos. An expert in light shaping, Urs is the author of “Lighting Architecture” and has spent the past few decades educating students from all over the world on lighting fundamentals and composition.

Workshop Schedule

Day 1 | Mon, 25th June 2018

Beauty and Body Photography
Urs will introduce the advanced amateur photographer to studio light control, and provide professional photographers with many practical tips and tricks along the way. He will also explain the basic rules of light design and carry out several live-shootings, giving explanations of the setup step by step. The observations will be put into practice in small groups. Participants are to take photographic notes and to work with the model in the finished setup.

Day 2 | Tues, 26th June 2018

Product Photography
The product photography workshops will continue with their long-standing, time-tested concept. In small groups, specific shots will have to be reproduced by the participants. Problems encountered will be discussed and solved under Urs’s guidance.

Workshop Fees

Fees for 2-Day workshop: SGD 800 (incl. GST)
Fees for 1-Day workshop: SGD 450 (incl. GST)
*Early Bird booking enjoys discounted fee. Bookings are on a first-come, first-serve basis.

*Fully Booked. Registration is now closed due to limited slots. You can still catch Urs Recher at shootSIN 2018. Book shootSIN Ticket here:

All enquiries:

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Posted in Events

Broncolor at Fujifilm Singapore GFX launch

Para 133We helped Fujifilm at Ivan Joshua Loh‘s demo of the GFX 50S. This shot was simply the Siros 800L and the Para 133!


Photographer:  Ivan Joshua Loh

Ivan Joshua Loh shot this during the GFX-50S launch lit just with a Siros L 800 in a Para 133. Unretouched.

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Posted in Events

Tony Hewitt in Singapore by PhaseOne & Broncolor Singapore


Presented by PhaseOne and co-organised by Broncolor Singapore.

Tony Hewitt – fine art landscape photographer will be in Singapore on October 14th 2016 to share his experiences and inspirations about landscape photography and why medium format matters.

JOIN US AT  *SCAPE, The Gallery (Level 5).  Free Admission. Reserve your spot now

Tony Hewitt is a Grand Master of Photography and Honorary Fellow of the Australian Institute of Professional Photographers (AIPP). He is an inspirational Speaker, who combines his twin passions for people and photography.

“His images will leave you breathless. His approach will challenge you like never before. His uncanny ability to help you use your own qualities to further your endeavours, commands attention. His flair for teaching is unparalleled in this country. Above all else, Tony Hewitt will inspire you with the confidence to take your photography, business and life to the next level.”

Jerry Ghionis M.Photog.


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Posted in Events

Phase One Expands the XF Camera System to 100MP

Phase One Expands the XF Camera System to 100MP
The Ultimate Camera System has arrived

We are proud to announce that Phase One has also appointed Broncolor Singapore as the official sales partner for Phase One and Mamiya Leaf camera systems.

Introducing_XF IQ3-100

The “Broncolor Stopover Seminar Series-Introducing the PhaseOne IQ3-100” event was held on 20th Feb, 2016.
Mr Jesper Johansen, Product Manager of Phase One, Copenhagen and Mr Fai Chan, Customer Service Support Manager of Phase One, Asia Pacific were on hand to introduce, present and demo the new XF 100MP Camera System and Capture One V9.

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The XF 100MP Camera System’s full-frame, medium format 100MP CMOS sensor combines high resolution with high dynamic range and exceptional wide angular response. It delivers true 16-bit color, 15 f-stops of dynamic range, live view capturing with HDMI output, ISO flexibility from 50 to 12800 and exposure times of up to 60 Minutes.

For a demo of the Phase One XF 100 MP Camera System, please contact

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Posted in Camera, Uncategorized

Move ~ it’s finally rolled into town

Broncolor Singapore MOV625

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Posted in Power Packs
Check out this beautiful image by one of our favorite clients! #broncolor #broncolorpara133 #PhaseOne #mediumformatphotography #studiophotography #Repost @envogue_gallery ・・・ - H O P E- #Oriental #Asiantribe, #tribal, #clan, #multicolor, #conceptual, #warmtone, #model, #asian, #studio, #studiolights, #colors, #fineart, #ethnic,
See what the industry experts have said about the broncolor Move 1200L kit. ICYMI, we're offering the Move Outdoor Kit 2 with HUGE savings at; SGD7,999 incl GST (usual: SGD12,829) or SGD8,599 with additional battery worth SGD1,187.70. RM23,888 (usual: RM35,880) or RM25,788 with additional battery worth RM3,330. Kit includes; - 1 Move 1200 L power pack - 2 MobiLED lamp - 1 Softbox 60x60 cm (2 x 2 ft) - 1 umbrella 85 cm - 1 MobiLED continuous light adapter - 1 weatherproof power pack protecting soft case - 1 Outdoor trolley backpack Offer valid until 31 March 2019.
Two weeks left to enjoy this upgrade offer! For more information, please send us a dm or write to #PhaseOne
For customers in Malaysia! Includes: - 1 Move 1200 L power pack - 2 MobiLED lamp - 1 Softbox 60x60 cm (2 x 2 ft) - 1 umbrella 85 cm - 1 MobiLED continuous light adapter - 1 weatherproof power pack protecting soft case - 1 Outdoor trolley backpack *Optional: Get Move Outdoor Kit 2 + 1 Extra Move Battery (worth RM3,330 ) for only RM25,788.
Includes: - 1 Move 1200 L power pack - 2 MobiLED lamp - 1 Softbox 60x60 cm (2 x 2 ft) - 1 umbrella 85 cm - 1 MobiLED continuous light adapter - 1 weatherproof power pack protecting soft case - 1 Outdoor trolley backpack *Optional: Get Move Outdoor Kit 2 + 1 Extra Move Battery (worth SGD1,187.70 ) for only SGD8,599 incl. GST.
#PhaseOne and #CaptureOne presentations by @tomohitoshi and @theartofmezame for members.
Our experiential space in Kuala Lumpur will be up and running soon!
🎵🎶On the road again 🎶🎵 #broncolor #broncolorbeautydish
Something cool is happening today. @vonwong #vonwong #Plastikophobia #broncolor #broncolorMove
#Repost @tennantlim ・・・ Since his awesome underwater shipwreck shoot in Bali, I have been following @vonwong on his inspirational projects that make strong social and environmental statements. He is in Singapore to build an experimental installation, #Plastikophobia ( and I took the opportunity to shoot his portrait amidst his hectic schedule. The simple set-up included a #BroncolorLitestick to Ben's left that provided a subtle rim through a small opening in the structure, and a #BroncolorStriplite 60 Evolution above and to his right that served as key light. It was important to me that the fairy lights in the background were properly exposed so it looks like Ben is standing in space. Camera: #PhaseOne XF IQ3 100MP Trichromatic Lens: #SchneiderKreuznach 80mm f/2.8 Exposure: ISO400, f/8, 1/80s Editing software: #CaptureOnePro Lighting design: @tomohitoshi x #Broncolor
It's always a joy to see beautiful lighting set-ups. #Repost @studio34x (@get_repost) ・・・ Welcome #broncolorexperiencecenter #broncolor #broncolorpara #broncolorusa #broncolorpara88 #broncolorlighting #studio34x #netherlands #michielfischer #gravitybackdrops #weshare #canon #nikon #panasonic #olympus #hasselblad #leica #cameranu #iso1200magazine
We could not turn down an opportunity to shoot portraiture with body painting by @annasalovino and decided to turn it into an intimate, educational workshop. @tomohitoshi talked about the importance of light and walked the participants through some basic lighting techniques with the #Broncolor lighting system. Siti Rohana from @eizo_apac presented the advantages of integrating a calibrated monitor into a professional workflow. @theartofmezame shared some basic editing techniques using #CaptureOnePro and how #Wacom #Intuos tablets can complement the software. Each participant was given some hands-on time with the #PhaseOne #IQ4 camera to experience shooting with a medium format camera system. The images of the model here were shot by the participants and have not been retouched at all aside from being cropped and straightened. Massive thanks to @patrickpak for accommodating our workshop in his studio and to @spencertan for his invaluable assistance. #studiophotography #mediumformatphotography #portraitphotography #bodypainting
Shooting Poison Ivy today for a body painted portraiture workshop. Participants were educated on a complete workflow using #Broncolor lighting system, #PhaseOne #IQ4 150MP camera, #Eizo calibrated monitor, #CaptureOnePro editing software, and #Wacom Intuos tablet. More updates on the fun-filled session to come!
#Repost @broncolor ・・・ He definitely grew out of his role as the famous sorcerer's apprentice. Gen NEXT ambassador @justinbettman had the opportunity to do a shoot with Daniel Radcliffe. #broncolor #bronclorlight #creativelighting #danielradcliffe
Fast cars and 150MP medium format. What's not to like? #Repost @phaseonephoto ・・・ The IQ4 is ready for some action! Which camera will you be shooting with this weekend? Learn more about the IQ4 via link in bio! - - Photo by: @oskarbakke - - #phaseonephoto #IQ4 #proimaging #prophotography #mediumformat

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